Supermarket chic

Supermarket chic

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Chanel may be a byword for high fashion, but that did not stop the brand’s creative director Karl Lagerfeld fusing it with a faux-cheap-and-cheerful look for a show at Paris fashion week.

The hall of Paris’ imposing Grand Palais was transformed into a supermarket to exhibit his new creations for the French fashion house, with models striding past colourful shelves stacked high with goods.

. PARIS, France. REUTERS/Benoit Tessier

Rows of cans and bottles at the so-called "Chanel Shopping Center" added a quirky backdrop to the new collection.

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Slideshow

Multi-coloured bottles line the shelves at the Grand Palais.
. PARIS, France. REUTERS/Benoit Tessier

Multi-coloured bottles line the shelves at the Grand Palais.

Models present creations during the show.
. PARIS, France. REUTERS/Stephane Mahe

Models present creations during the show.

A model picks a bottle off a shelf as she shows off an outfit.
. PARIS, France. REUTERS/Stephane Mahe

A model picks a bottle off a shelf as she shows off an outfit.

Models walk through the “Chanel Shopping Center”.
. PARIS, France. REUTERS/Stephane Mahe

Models walk through the “Chanel Shopping Center”.

Models present new creations.
. PARIS, France. REUTERS/Benoit Tessier

Models present new creations.

A model picks up a jar at the supermarket.
. PARIS, France. REUTERS/Benoit Tessier

A model picks up a jar at the supermarket.

Another model exhibits a new creation.
. PARIS, France. REUTERS/Benoit Tessier

Another model exhibits a new creation.

A model walks past the brightly coloured goods on show.
. PARIS, France. REUTERS/Stephane Mahe

A model walks past the brightly coloured goods on show.

A model stands in front of a row of bottles as she presents a new creation.
. PARIS, France. REUTERS/Stephane Mahe

A model stands in front of a row of bottles as she presents a new creation.

Chanel mineral bottles are displayed on the supermarket shelves.
. PARIS, France. REUTERS/Benoit Tessier

Chanel mineral bottles are displayed on the supermarket shelves.

Models present new creations.
. PARIS, France. REUTERS/Stephane Mahe

Models present new creations.

Guests take a selfie in front of the supermarket shelves after the show.
. PARIS, France. REUTERS/Benoit Tessier

Guests take a selfie in front of the supermarket shelves after the show.

Singer Rihanna stands among the crowd.
. PARIS, France. REUTERS/Stephane Mahe

Singer Rihanna stands among the crowd.

. PARIS, France. REUTERS/Benoit Tessier

Attendees walk through the "Chanel Shopping Center" after the fashion show.