For most people, prison is a place to escape from. For South Koreans in need of a break from the demands of everyday life, a day or two in a faux jail is the escape.
"This prison gives me a sense of freedom," said Park Hye-ri, a 28-year-old office worker who paid $90 to spend 24 hours locked up in a mock prison.
Noh said some customers are wary of spending 24 or 48 hours in a prison cell, until they try it.
"After a stay in the prison, people say, 'This is not a prison, the real prison is where we return to,'" she said.