Playmobil figures may stand just two and three-quarter inches tall, but their cultural impact has loomed large.
First marketed in 1974, Playmobil is now celebrating its 40th anniversary. The diminutive figurines are currently produced at a rate of 3.2 per second - faster than the growth rate of the world's human population - according to the manufacturers.
. Zirndorf, Germany. REUTERS/Ralph Orlowski
Strangely enough, the oil crisis of the 1970s was a driving force behind the introduction of Playmobil because it reduced the availability of plastic. The figurines had the advantage of being so small that they used relatively little of the material.
The toys, produced by German company Geobra Brandstatter, were a hit and the firm's Malta plant now has an annual capacity of around 100 million figures.
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. VALLETTA, Malta. REUTERS/Darrin Zammit Lupi
Coloured pigments used to make Playmobil figures are seen on the production line at the company's factory in Malta.
. VALLETTA, Malta. REUTERS/Darrin Zammit Lupi
An employee fills containers with coloured pigments.
. VALLETTA, Malta. REUTERS/Darrin Zammit Lupi
Another worker pours Playmobil figure hair pieces into an assembly machine.
. VALLETTA, Malta. REUTERS/Darrin Zammit Lupi
The toys' heads are seen on the production line.
. VALLETTA, Malta. REUTERS/Darrin Zammit Lupi
Heads of Playmobil figures lie in their injection moulds.
. VALLETTA, Malta. REUTERS/Darrin Zammit Lupi
The toys' arms are lined up at the Malta factory.
. VALLETTA, Malta. REUTERS/Darrin Zammit Lupi
Playmobil figures are seen on the assembly line.
. VALLETTA, Malta. REUTERS/Darrin Zammit Lupi
The toys pile up beneath a conveyor belt.
. VALLETTA, Malta. REUTERS/Darrin Zammit Lupi
An employee works in the packaging section of the Playmobil factory.
. VALLETTA, Malta. REUTERS/Darrin Zammit Lupi
Playmobil figures stand on top of air conditioning unit controls.
. VALLETTA, Malta. REUTERS/Darrin Zammit Lupi
A child plays with a figure at the Playmobil FunPark, next to the Malta factory.
. VALLETTA, Malta. REUTERS/Darrin Zammit Lupi
A boy plays in front of a poster showing a Playmobil "Knights of Malta Grand Master" figure. The company has four fun parks, in Malta, France, Greece and the United States.
. VALLETTA, Malta. REUTERS/Darrin Zammit Lupi
A child plays with a Playmobil house and figures at the Playmobil FunPark.
. Zirndorf, Germany. REUTERS/Ralph Orlowski
A range of figures are seen at Geobra Brandstaetter's plant in Zirndorf, Germany.