The women of Super Bowl

The women of Super Bowl

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Over a generation, women have turned from casual NFL fans to an important demographic, and females now comprise about 45 percent of the NFL audience on TV and at stadiums.

The league has had some success attracting women in recent years, creating NFL clothing designed for women and sending players to charity events on women's issues.

Pictured above, Seattle Seahawks fan Shelley Biggs, 52, poses for a portrait as she holds up a cell phone with a photo of her nine-year-old son Brendan.

. Phoenix, United States. Reuters/Lucy Nicholson

At a busy intersection in downtown Phoenix at the NFL’s fan fest, Reuters photographers Lucy Nicholson and Brian Snyder, who is pictured above, set up a photo studio with a backdrop and light.

They asked female New England Patriots and Seattle Seahawks fans walking by to pose for portraits.

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Slideshow

New England Patriots fan Connie Guttierez smiles with her 11-year-old son Frankie.
. PHOENIX, United States. REUTERS/Brian Snyder

New England Patriots fan Connie Guttierez smiles with her 11-year-old son Frankie.

Seattle Seahawks fan Wendy Thomas, 32, poses for a portrait.
. PHOENIX, United States. REUTERS/Lucy Nicholson

Seattle Seahawks fan Wendy Thomas, 32, poses for a portrait.

Seattle Seahawks fan Brandi McAtee, 31, poses for a portrait.
. PHOENIX, United States. REUTERS/Lucy Nicholson

Seattle Seahawks fan Brandi McAtee, 31, poses for a portrait.

Seattle Seahawks fan Tomara Krieger, 31, poses for a photo.
. PHOENIX, United States. REUTERS/Lucy Nicholson

Seattle Seahawks fan Tomara Krieger, 31, poses for a photo.

New England Patriots fan Christina Samaras poses for a portrait.
. PHOENIX, United States. REUTERS/Brian Snyder

New England Patriots fan Christina Samaras poses for a portrait.

New England Patriots fan Carolyn Ridley, mother of Patriots running back Stevan Ridley who was a concussion victim in a game in 2013, poses for a portrait.
. PHOENIX, United States. REUTERS/Brian Snyder

New England Patriots fan Carolyn Ridley, mother of Patriots running back Stevan Ridley who was a concussion victim in a game in 2013, poses for a portrait.

New England Patriots fan Nancy Hodel poses for a portrait.
. PHOENIX, United States. REUTERS/Brian Snyder

New England Patriots fan Nancy Hodel poses for a portrait.